The Lean Startup

The Lean Startup methodology helps entrepreneurs build companies that are both more capital efficient and that leverage human creativity more effectively.

This book teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.

Key Concepts:

• Build-Measure-Learn feedback loop
• Minimum Viable Product (MVP)
• Validated learning
• Innovation accounting